Melissa photoMelissa Daily, Owner of Direct Approach, has been servicing the San Antonio, Texas market and surrounding area for the past fifteen years. Specializing as a one-stop printing and design service with experience in various forms of print media such as brochures, stationary, magazine ads, logo designs, outdoor advertising, print broker and custom printing promotional product branding.

Prior to creating Direct Approach, Melissa was Creative Director and Marketing Manager for over ten years in the Outdoor Advertising Industry working extensively with this advertising medium. Cultivating the drive and culture that makes San Antonio a thriving city while working with her clients to achieve the utmost and effective design implementation with the use of target market research tools.

Melissa is a graduate of Stephen F. Austin State University, with a Degree in Bachelor of Applied Arts and Science with a Major in Commercial Art.

Melissa offers a fresh and a creative edge for her customers while maintaining a business ethic of staying within the means of her clients objectives reaching their goals while delivering a quality finished product.


“I have worked with Melissa for over 12 years and she provides our company with creative and quality print marketing materials and promotional items.  She is reliable and responsive and works with us collaboratively during the design process. She is professional, easy going and works within our budget and time line”. 

South Texas Radiology Imaging Centers
Susan Weldon, Vice President, Business Development

“The personal attention and commitment to getting the order done right is what sets Direct Approach apart”.

San Antonio Weddings
Todd Kabes, Publisher

“I choose my promotional and printing partners based on quality, speed and easiness to work with. Melissa, Direct Approach, meets all three of those qualities. She is very responsive, turning both estimates and finished products around quickly and accurately.”

Advanced Medical Imaging
Bobbie De Los Santos, Director of Sales & Marketing

“We have used Direct Approach since we opened our business five years ago.  She has always been responsive to our needs and has helped us make decisions to promote the growth of our business.  Melissa is fast, friendly, efficient and fair.  We are very pleased with the service she provides and would recommend Direct Approach to anyone”.

Concord Imaging
Suzanne Wiersig, Owner